Anyone travelling along kilometre 289 of Rodovia do Café (BR-376) in Mauá da Serra, Paraná, will now notice a new landmark in the region: the exterior of the SL Alimentos mill, transformed into a large-scale open-air artwork. Standing 40 metres high, the mural created by Londrina-based artist Thiago Vilela depicts a stalk of oats, the company’s main raw material, and uses art to connect agriculture, industry and the local community. The piece is part of Projeto Raízes (Roots Project), an initiative that visually expresses the journey of SL Alimentos: a story that begins in the field, continues through the work of growers and employees, and connects with the city that is home to the company’s industrial operations.